Digital Marketing Strategies – A study on Samsung Mobile Phones

This study investigates the impact of digital marketing strategies on brand awareness and consumer engagement with a specific focus on Samsung mobile phones. As the mobile industry becomes increasingly competitive, brands must leverage digital platforms such as social media, search engines, and influencer marketing to stay relevant and connected with their audience. This research aims to assess the effectiveness of these channels in influencing consumer perceptions, fostering engagement, and driving brand loyalty. Through a combination of surveys and data analysis, the study explores consumer interactions with Samsung's digital marketing strategies, such as social media advertising, video marketing, and email campaigns. It evaluates how these strategies shape brand awareness and consumer behaviur, providing insights for improving Samsung’s digital marketing approach. Findings from this study will offer practical recommendations to enhance Samsung's digital presence, increase consumer engagement, and maintain competitive advantage in the mobile phone market.