Urban Transportation Mode Choice Model in Bali

This research aimed to identify the factors influencing transportation mode choice in Bali Province and develop a model using the Structural Equation Model (SEM) method. In this study, the factors observed in the mode choice of motorcycles, light vehicles and public transportation were age (US), income (PD), number of family members (JK), vehicle ownership (KK), travel distance (JR), safety (KS), punctuality (KT), speed (KC), cost (BE), cleanliness (KB), accessibility (AK), comfort (KY), security (KA), frequency of use (FR) and mobility (MB). The analysis results show that various factors influence the transportation mode choice in Bali. Motorcycle selection is influenced by the number of family members, vehicle ownership, travel distance, safety, timeliness, cost, comfort, security, and mobility. Light vehicle mode is selected based on age, income, travel distance, timeliness, speed, cost, comfort, cleanliness, frequency of use, and mobility. Public transport mode is influenced by age, number of family members, travel distance, safety, speed, cost, cleanliness, accessibility, comfort, frequency, and mobility. Balinese prefer motorcycles due to cost efficiency, timeliness, and safety, with preference increasing with the number of family members. The government should pay attention to the dominance of motorcycles to avoid increased congestion and air pollution.