Analysis of the Current Situation and Countermeasures for College Students Returning to Employment and Entrepreneurship under the Background of Rural Revitalization

With the in-depth implementation of the rural revitalization strategy, an increasing number of college students are choosing to return to their hometowns for employment and entrepreneurship, becoming an important force in promoting rural development. This paper aims to explore the current situation of college students returning to their hometowns for employment and entrepreneurship against the backdrop of rural revitalization, as well as the challenges they face. Through an analysis of relevant policies, data, and case studies, it was found that college students currently face issues such as insufficient funding, unstable market conditions, and a lack of skills and experience during their return. To address these challenges, this paper proposes corresponding countermeasures, including strengthening policy support, providing vocational training, utilizing social resources, and encouraging innovative cooperation. It is hoped that this research can provide references for policymakers and college students, promoting the sustainable development of the rural economy.