Can AI Be Your Teammate or Friend? Frequent AI Users Are More Likely to Grant Humanlike Roles to AI

The purpose of this research was to identify the comfort levels of professionals with AI in various humanlike roles. A survey of 787 full-time working adults showed that more active AI users are comfortable with AI in many humanlike roles, such as a teammate or a performance coach. Less active AI users, however, are uncomfortable with AI in these roles. Leaders, managers, and educators should prepare employees and students to responsibly address the social and psychological outcomes of increasingly humanlike AI.

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Publication Details

Journal
Business and Professional Communication Quarterly
Published
2024-10-12
DOI
https://doi.org/10.1177/23294906241282764
Citations
7
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
3.68
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article

Can AI Be Your Teammate or Friend? Frequent AI Users Are More Likely to Grant Humanlike Roles to AI

Peter W. Cardon, Bryan Marshall
7 citations
Business and Professional Communication Quarterly
Ethics and Social Impacts of AI
3.68
article

Can AI Be Your Teammate or Friend? Frequent AI Users Are More Likely to Grant Humanlike Roles to AI

Peter W. Cardon, Bryan Marshall
article en
7 citations

Abstract

The purpose of this research was to identify the comfort levels of professionals with AI in various humanlike roles. A survey of 787 full-time working adults showed that more active AI users are comfortable with AI in many humanlike roles, such as a teammate or a performance coach. Less active AI users, however, are uncomfortable with AI in these roles. Leaders, managers, and educators should prepare employees and students to responsibly address the social and psychological outcomes of increasingly humanlike AI.

Business and Professional Communication QuarterlyVol. 87(4)
University of Southern California (US), Georgia College & State University (US)
Openalex Percentile: Top 6%
Ethics and Social Impacts of AI
3.68
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