A discursive analysis about the dissemination of voice in the newspaper Estadão

This article aims to describe and interpret the meaning effects of the voices propagated in the Estadão newspaper, using the well-established interpretive tool of Discourse Analysis. To this end, the following Estadão articles, all from 2015, were chosen as corpus for this study, according to the criterion of having the voice lexical marker as an integral part of the text: "Tony Bennett reinvents himself in a new album" (ESTADÃO, 2015) and "Julião Pinheiro, son of Paulo César Pinheiro and Luciana Rabello, releases album" (Pennafort, 2015). The notions of conditions of production, discursive formation and interdiscourse, and their respective intertwinings, are used. The analytical vectors described above are applied to examine the discursivity invested in the sayings about the voices projected in the media, in the interpretive procedure. As one of the main results, it appears that the liberal discursive formation of the market predominates in both periodical products, forming the sayings about the voice and, through this expedient, pointing to a conservative aesthetic of the successful voice, in the media outlet in question, with his perception goes back to other voices in the entertainment industry.