متطلبات استثمار الإعلام الرياضي في تسويق الدوري العراقي

The research aims to identify the requirements for investing in sports media in marketing the Iraqi Professional League by identifying each of (administrative requirements for investing in sports media in marketing the Iraqi League, human requirements for investing in sports media in marketing the Iraqi League, material requirements for investing in sports media in marketing the Iraqi League, technical and technological requirements for investing in sports media in marketing the Iraqi League). The researcher used the descriptive approach using the survey method. The research community included members of the boards of directors of the Iraqi clubs participating in the Iraqi Premier League, numbering (20) clubs, with (193) board members. The researcher selected a random sample of (150) individuals, and the researcher relied on the questionnaire form to collect data. One of the most important conclusions was that the administrative requirements for investing in sports media in marketing the Iraqi League are represented in adhering to the ethics of the profession and what was approved by the Media Code of Conduct, qualifying human cadres for workers in sports media through specialized training courses to develop media work, attracting sponsoring companies for the Iraqi Football Association and the Professional League, using the best media means to publish news of the Professional League, and providing a special committee. For advertising and publicity at the Iraqi Football Association, it helps in marketing the Professional League. One of the most important recommendations was the need to assign a media spokesperson for each club in the Professional League, and to select the best workers who applied to work in sports media.