Innovative Frontiers: Unveiling The Nexus Of Technology And Entrepreneurship Development

The Indian economy comprises a wide range of enterprises and businesses, which have played a crucial role in its survival. Industry leaders have successfully adapted to changing times and catered to the market's needs, ensuring the economy's resilience. Each small business holds significant value in the overall economy, and its absence would be detrimental to its survival. However, a business must also strive to sustain itself by constantly evolving to meet market demands and customer expectations. Industriousness, innovation, and resourcefulness are vital traits in every business. Companies that exhibit greater innovativeness are more likely to succeed in adapting to changing environments and developing new capabilities, resulting in improved performance. The present study focuses on exploring the creative and innovative approaches employed by start-up entrepreneurs. Additionally, it examines the impact of innovation and technology on business development. Data was collected through a combination of in-depth interviews and telephone questionnaires with entrepreneurs who initiated their enterprises in Mangalore between January 2015 and June 2023. Statistical techniques were employed to examine the association between innovation and entrepreneurship development. The study's findings offer valuable insights for new entrants, emphasizing the importance of incorporating innovation and advanced technology in their business setups.