TOWARDS SUSTAINABLE VOLCANO TOURISM: UNDERSTANDING VISIT INTENTIONS AT MOUNT ANAK KRAKATAU THROUGH DESTINATION CREDIBILITY AND ENVIRONMENTAL MOTIVATION

This study aims to analyse the elements that affect people's intention to visit Mount Anak Krakatauthrough focusing on the influence of destination publicity, destination credibility, and environmental motivation in the context of volcano tourism. This study involves 225 tourists who were selected using a convenient sample procedure. The data underwent rigorous examination by exploratory factor analysis, confirmatory factor analysis, and structural equation modelling. The research results are as follows: The initial hypothesis demonstrated that a destination's sustainability significantly impacts its credibility. Whilst the second hypothesis confirmed that the sustainability of a destination substantially affects environmen tal motivation. The third hypothesis supported the notion that the credibility of a destination has a significant influence on environmental motivation. The fourth hypothesis established that the credibility of a destination has a considerable effect o n visit intention. Lastly, the fifth hypothesis affirmed that environmental motivation significantly impacts visit intention. Taken together, these findings enhance the comprehension of volcano tourism, destination marketing, and consumer behaviour.