Examining the Use of Address Terms among Postgraduate Students in an Online Speech Community and Their Implication

This paper examined the terms of address as an important part of verbal behavior through which the behavior, norms and practices of a society can be identified. As a classic study in sociolinguistics, Brown and Gilman (1960) pronominal address system highlighted the semantic power and solidarity in relation to address terms. Since then, several studies have emerged on address terms in various social domains notably academia, religion, politics and many more. However, most of these studies did not give much consideration to online speech communities. This study therefore focuses on sociolinguistic analysis of address terms among postgraduate students in an online speech community using ethnographic approach. The study selected three (3) postgraduate online groups from the University of Cape Coast. One hundred and fifty chats (150) were collected from each group and studied to reveal the key address terms used by the students to address each and also the factors influencing the choice of the address terms. The study revealed that the key address terms used among postgraduate students are personal names, descriptive phrases and titles. Again, the study revealed the following as the factors influencing the choice of address terms: situational and socio-cultural factors, level of formality, innovativeness and playfulness, gender and age variations.