A Research on the Mediating Role of Gastronomic Elements in Travel Motivation

The main purpose of the research is to determine the mediating role of gastronomic elements that are effective in the travel motivation of individuals. In line with the literature review, a questionnaire based on the survey model was prepared in order to determine individuals' travel motivation, gastronomic elements that are effective in destination visit and individuals' thoughts about their anxiety or fear of new tastes and flavors (neophobia). With the help of the questionnaire prepared in accordance with its purpose, the necessary data for the research were obtained from 391 participants by using the convenience sampling method. According to the findings, both travel motivation and thoughts about gastronomic elements differ according to the demographic characteristics of individuals. It has also been determined that there is a significant relationship between travel motivation and gastronomic elements. Within the scope of the research, the effect of neophobia on travel motivation was also investigated.