Experiential Marketing in the Toy Industry and Parental Perceptions: The Role of Children's Well-Being

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SPIRE - Sciences Po Institutional REpository
Published
2024-11-21
Primary Topic
Generational Differences and Trends
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article
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article

Experiential Marketing in the Toy Industry and Parental Perceptions: The Role of Children's Well-Being

Nora Bezaz, María D. De-Juan-Vigaray
SPIRE - Sciences Po Institutional REpository
Generational Differences and Trends
article

Experiential Marketing in the Toy Industry and Parental Perceptions: The Role of Children's Well-Being

Nora Bezaz, María D. De-Juan-Vigaray
article en

Abstract

No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
University of Alicante (ES), Laboratoire Hubert Curien (FR), Centre Européen de Recherche en Economie Financière et Gestion des Entreprises
Openalex Percentile: Top 76%
Generational Differences and Trends
OpenAlex
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Experiential Marketing in the Toy Industry and Parental Perceptions: The Role of Children's Well-Being — Nora Bezaz, María D. De-Juan-Vigaray · SPIRE - Sciences Po Institutional REpository (2024) | TGRS Research Map | TGRS