Research on the development direction of Korean popular music performances

As the Korean popular music industry continues to advance into the world, we will find problems and areas for improvement for Korean idols, analyze the performance characteristics of Korean idols and those of famous overseas artists, and examine their differences and global characteristics. Based on this analysis, we will derive a global localization strategy and a success strategy for idol performance content. Currently, K-pop, which is receiving attention from people all over the world, is being held overseas under the name of world tours, but the completeness and concept of the performance content are evaluated as low. In order to improve this, we will study the quality of performance content and fandom from a cultural perspective to establish a foundation for the continued evolution of Korean idol performance content.