WAYS TO IMPROVE THE EFFICIENCY AND COMPETITIVENESS OF THE ENTERPRISE

A complex, constantly changing political and economic situation requires a search for areas of effective work of companies and the competitiveness of their products in the markets. The assessment and analysis of the efficiency of the enterprise was carried out, the directions for its improvement and development of competitiveness were determined. The basis for the research was the final indicators of the functioning of JSC “Vitebsk Plant of Tractor Spare Parts” in 2019 - 2021. It has been established that the provision of technical services increases the competitiveness of the plant in the markets of spare parts for agricultural and forestry tractors. To increase the competitiveness of manufactured products, the plant increases their range and improves quality. To date, the VZTZ product range includes about 300 varieties of tractor parts and assemblies. Assimilating investments, the latest modern world technologies are being introduced here to meet international quality standards. In the production of products, the company introduced a modern coordinate measuring machine Contura, which allows for high-precision measurements and a modern method of quality control, reducing the risks of supplying low-quality products and returning them. In order to increase the growth of exports of their products, specialists are working to consolidate and expand the existing markets for agricultural machinery and are actively looking for new markets. Currently, exports are carried out to 19 countries of the world, including the countries of the African continent. At the same time, most of the export products are sold to Russia. Further export growth will be achieved by the development of new markets and the development of new logistics channels to the countries of the far arc.