AN INTEGRATED APPROACH TO FORMING REGIONAL COMPETITIVENESS BASED ON IMPROVING PERSONNEL POLICY

The article presents the development of a comprehensive approach to the formation of the region’s competitiveness through the improvement of personnel policy. The role of human resources in the development of the agro-industrial complex is considered, the existing labor potential is analyzed, the features and patterns of its development in the conditions of the Far North are identified. Practical recommendations are offered for improving the personnel policy in order to create a favorable environment for attracting and retaining young people in the region. A model is proposed based on ensuring decent wages, housing and increased vacation time. The differentiated principle of payment of funds to young specialists under the age of 25 seems to be very relevant and important in the context of supporting human resources, especially in remote and sparsely populated regions. The main idea of this methodology is to use an integrated approach to the formation of a motivation system for young specialists, which includes several key aspects. Differentiated amount of payments - the introduction of different rates depending on the level of qualification of a specialist. This will not only increase the attractiveness of different professions, but also create incentives for further education and advanced training. Geographical factor – the use of a correction factor for lifting and monthly allowances will make the payment system fairer and more adaptive to working conditions in different regions, especially in those where life and work are associated with great difficulties. A factor of 1.6 will help attract and retain specialists in hard-to-reach areas, including in the Far North. Stimulating professional growth – emphasizing the importance of education and qualifications as key factors in increasing the value of an employee will serve as an incentive for development and advancement in the profession. This approach is aimed not only at attracting young specialists, but also at retaining them in the region, which, in turn, will contribute to the sustainable development of the regional economy and an increase in the general standard of living of the population. These measures will help increase the number of qualified personnel, affect the overall socio-economic situation in the region, and create preconditions for improving infrastructure and quality of life.