TACTICAL AND STRATEGIC ORGANIZATION OF POPULAR SCIENCE DISCOURSE (BASED ON THE MATERIAL OF A.KEKILBAYEV'S PUBLICATIONS)

This article presents the results of the analysis of popular science discourse with a detailed description of the features of the tactical and strategic organization of communication on the example of the speeches of public figure and writer A.Kekilbayev. The theory of discursive strategies and tactics within the framework of the analyzed discourse is considered, the meanings of the terms "scientific discourse", "popular science discourse" are given, an integral model of the strategies of the writer's linguistic personality is proposed. The authors provide definitions and classifications of the discourse of leading domestic and foreign scientists. Publications in Russian-language mass media, texts of A.Kekilbayev's speeches at international scientific events, subsequently published in journals were selected as the research material. The purpose of the study is to determine discursive strategies and tactics based on the popular scientific discourse of a linguistic personality, to achieve which the following tasks are set: to conduct a brief review of the scientific.