THE COGNITIVE SEMANTICS OF LANGUAGE: EXPLORING LINGUA-CULTURAL ASPECTS AND THE SPECIFICS OF METAPHORIC REPRESENTATION

This research paper explores the role of metaphor in political discourse throughacognitivesemanticslens.Itinvestigateshowmetaphoriclanguageisemployed in politicalcommunication, reflecting cultural and cognitive aspects. Adopting a mixed-methods approach, the study incorporates a cognitive and qualitative analysis of British politicians’ speeches. The findings shed light on the impact of metaphoric representation in politics,revealingitsinfluenceonlanguagecomprehension,framingofpoliticalissues,andthe construction of social and political identities. The literature review highlights the significance of metaphor in political discourse, representing its persuasive power and cultural effects. The qualitative analysis uncovers diverse metaphoric expressions used by politicians and their rhetorical functions. The results demonstrate that metaphor plays a substantial role in political communication, influencing the framing of political issues and shaping public opinion. Moreover, variations in metaphor usage and interpretation across cultures highlight the influence of cultural and cognitive factors. These findings contribute to our understanding of theimpactofmetaphoricrepresentationinpolitics,emphasizingtheimportanceofrecognizing its influence on language comprehension and political discourse, with implications for cross-cultural communication and political campaigning.