Rural Women’s Saving and Investment Habits: A Study with Special Reference to Kuttampuzha Area, Ernakulam District

In every person's existence, financial stability is essential. One must develop the habit of saving money and allocate it to a variety of investment vehicles in order to build wealth and achieve financial security. Investing is a method for building wealth and savings offer a safety net against unforeseen costs. Women now work and are more literate than ever which has led to more savings. All groups of women have greatly expanded their saving habits and money has to be invested carefully. The purpose of this study is to understand the saving practices of rural women and the factors influencing these behaviors. Kerala has a low per capita income, yet an exceptionally high saving rate. There are a number of factors that influence rural families' saving behaviors.