Generation Z and the Choice of Authority

The article presents the results of research conducted in 2022 on Generation Z’s choice of authority. The introduction defines authority. Attention has been drawn to the fact that authority means a positive evaluation, recognition of someone as a person worthy to emulate, a role model, and the attribution of exceptional qualities to that person. The dynamic nature of the concept was also taken into account. Authority is an idea that changes over time and is determined by various factors, including the socio-cultural context. The research aimed at answering the question of who are authority figures for Generation Z, what qualities they possess and what values they should follow. The study was conducted in a quantitative paradigm, using a survey method and a questionnaire technique. The tool was a survey questionnaire. A total of 258 individuals took part in the study. The results of the survey indicate that parents and family members enjoy the greatest authority among Generation Z. They are followed by academic teachers, literary characters and well-known public figures.