Innovation and Sustainable Development of News Business Models in the Digital Age

Commercial development is the lifeblood of the survival and growth of traditional news media. In the digital age, internet platform giants have significantly eroded advertising shares and seized resources, while self-media has entered the fray lightly armed. The news industry's business models face enormous challenges and urgently need further reform and innovation to achieve healthy and sustainable development. This paper explores paths of innovation in news business models in the digital age, such as content payment, "information + social," "information + comprehensive services," and industrial cross-border integration. It proposes strategies for sustainable development: "leveraging strengths and avoiding weaknesses, leading innovation to create a diversified 'news + business' model, balancing long-term and short-term gains, and implementing scientifically secure cooperation."