On the Inheritance of Excellent Traditional Chinese Culture in the Creation of New Media Art

China has a long history and culture, and under the precipitation of time, these cultures glow with profound value, which are important treasures of the Chinese nation and can become the driving force for the continuous development of the country and the nation. With the development of the times, science and technology are changing with each passing day, and intuitive progress has been made, and China has entered the digital era, and new media art with digital media as the core has become an important part of people's lives. New media art undoubtedly has a positive role in the inheritance and development of China's excellent traditional culture, which can bring new development opportunities to it, thereby enriching people's inner world and meeting people's practical needs in terms of spirituality. This article will explore the inheritance of excellent traditional Chinese culture in the creation of new media art, hoping to bring some reference suggestions for relevant personnel.