Research on the Transformation of Communication Mode under the New Media Environment

With the rapid development of electronic information technology, human society has entered the new media era, and the traditional communication mode has suffered a profound impact and gradually transformed. This paper deeply discusses the change of communication mode under the new media environment, analyzes the characteristics of information communication in the new media era, including the accelerated expansion of information, the increasing subjectivity of the audience and the significant enhancement of interaction, and expounds the motivation and influence of the change of communication mode under the new media environment. The research aims to reveal the motivation, path and influence of the communication mode reform under the new media environment, and provide theoretical support and practical guidance for the innovation and development of news communication field.