The Market-Oriented Selection of Chinese Children's Films in the Perspective of Globalisation

In the context of globalisation, Chinese children's films encounter unique opportunities and challenges due to intense international market competition. This paper investigates the necessity of adopting market-oriented strategies within the industry, considering recent developments in globalisation and the current status of Chinese children's films. Through comprehensive analysis, this study offers strategic recommendations to enhance both the competitiveness and global appeal of Chinese children's films.