Research on the Construction of Cultural Image of Qinhuai River

The Qinhuai River is the largest river in Nanjing and the cradle of Nanjing culture, which has given birth to the splendid Qinhuai River culture in Nanjing. With the development of society and the improvement of people's living standards, the construction of spiritual culture has become the focus of society, and Qinhuai River culture, as one of the main cultures in Nanjing, has attracted more and more people's attention and love. In this case, the relevant departments should pay attention to the construction of the cultural image of the Qinhuai River, show the city's humanistic characteristics and unique cultural image to the public, and spread and promote the culture of the Qinhuai River. Taking the Qinhuai River culture as the starting point, this paper analyzes the role and value of the construction of the cultural image of the Qinhuai River, and focuses on the analysis of the construction countermeasures of the cultural image of the Qinhuai River, so that the Qinhuai River culture has a long history.