The Banality of State Nationalism: Changing Airport Names in the Balkans

Abstract This article focuses on the use of banal nationalism outside of the realm of formal politics. I examine several cases of major airports renaming in the Balkans, aiming to uncover distinctive logic behind the state introduction of nationalism in the ostensibly non-political domain. Based on the intended audience (domestic/international) and the chosen commemorative name (accepted/contested), I uncover two paths to banal nationalism: (1) internationally-oriented nation branding and (2) domestically-oriented memorialization. The analysis shows that the same action of renaming the airport can be normalized and taken for granted as assumed by the banal nationalism literature, or it can remain highly visible and disputed, leading to high-profile “hot” nationalism, indicating the failure of banalization. This article calls for more investigation of nationalism in everyday spaces that are not part of formal state domain and politics.