Awareness of Central Sector Scheme among the Entrepreneurs in MSME Sector: An Investigative Study

MSME is one of the key driving force to promote entrepreneurship and make effort to encourage entrepreneurial activity. Numerous policies, initiatives and programs are being implemented by Government at both national and international level for promoting entrepreneurial spirit among prospective entrepreneurs. The focal point of this research paper is to measure the extent of awareness regarding various central sector schemes of the Government of India. This was a descriptive study involving 396 sample respondents selected by applying Taro Yamane (1976) Formula and using stratified sampling technique. The study was conducted in MSME sector of Calicut district from Northern region in Kerala. A structured questionnaire is administered to collect data regarding demographic factors and awareness level of sample respondents in the study area and also test the association between these two variables. The Researcher discovered that most of the entrepreneurs have no awareness about the Government scheme. So, it should be the onus of the authorities to establish rapport with entrepreneurs and erect awareness through advertising initiatives, internet platforms etc and the banking institutions ought to reflect at its branches a variety of scheme promoted by the Government.