FOLKLORE BASES OF ALASH LITERATURE

The object of the study in this article was to consider the influence of folklore on the development of new Kazakh literature of the early twentieth century. The formation of new Kazakh literature fell on a difficult period of change and upheaval. A significant part of the works of the national intelligentsia was associated with the development of national literature, literary criticism and folklore studies. In particular, the myth of Alash was laid in the political platform of the Alash movement. At the same time, not to mention their initial research of Alash figures in folklore, their use in folklore literature as a source material in the development of the plot of the work, the creation of character images is studied, it was used in making ideological decisions and also as an ideological means of influencing the masses, which are compared with the work of writers of the Soviet direction. The works of an outstanding representative of national literature, the writer of Alash - M. Zhumabayev were used as analytical material. Attention is drawn to his use of folklore material in his work. What spiritual values did he adhere to and popularize them using folklore heritage for artistic purposes. During the study, attention is drawn to the trends in the use of folklore in other areas of literature. The main attention is paid to the issues of the place of folklore material in the continuity of traditions and the popularization of the idea of independence, its use in expressing the author's position, on the basis of which the results are revealed and the corresponding conclusions are made on the study.