Social Media Content among MSMEs: A Content Analysis

This study provides a thorough content analysis of previous research and scholarly works on social media usage and its content by micro, small, and medium enterprises (MSMEs). Understanding the many viewpoints and insights found in the literature is crucial, given the growing impact of social media on business dynamics. This study intends to uncover recurrent topics, approaches, trends, and knowledge gaps regarding MSMEs' social media content strategy through a comprehensive review and analysis of previous research. The goal of this research is to provide a thorough understanding of the opportunities and problems faced by MSMEs in creating effective social media content by combining and critically analyzing the corpus of existing work. The analysis's conclusions not only synthesize the body of knowledge now available but also guide future studies and provide valuable suggestions for improving MSMEs' social media initiatives.