Ego-network characteristics moderates the interaction of structural hole and centrality on market performance: based on coopetition network

Abstract This paper establishes a symmetric matrix based on the coopetition relationships among global automobile enterprises, and uses Ucinet software to obtain the visualization chart of the coopetition network of global automobile enterprises. Then, the multiple moderating effect method and two-stage least squares method are adopt to reveal the interaction between structural hole and centrality on enterprise market performance, and how the ego-network characteristics affect this interaction. The results show that structural hole and centrality have a positive interaction on market performance. Compared with high ego-network stability, the positive interaction between structural hole and centrality on enterprise market performance is stronger under the condition of low ego-network stability. And compared with low ego-network density, the positive interaction between structural hole and centrality on market performance is stronger under the condition of high ego-network density. These new findings further strengthen the connection between the overall network and ego-network.