Inovasi Digital: Implementasi Mini Photobox sebagai Alat Pemasaran Kreatif untuk UMKM

In the digital era, consumers increasingly rely on the internet to buy products or search for information. Therefore, MSME that do not utilize digital technology may miss the opportunity to expand their markets and increase their competitiveness. One of the main challenges faced by MSMEs is the quality of product photos. A mini photobox is a device or tool specifically designed to help MSME (Micro, Small and Medium Enterprises) take photos of their products with high quality results. By using a mini photobox, product photos become brighter, the details clearer, and the colors more accurate. Mini photoboxes help help products stand out more in photos and make them easier to edit or crop for marketing purposes.

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Publication Details

Journal
MENGABDI Jurnal Hasil Kegiatan Bersama Masyarakat
Published
2024-08-12
DOI
https://doi.org/10.61132/mengabdi.v2i4.833
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

Inovasi Digital: Implementasi Mini Photobox sebagai Alat Pemasaran Kreatif untuk UMKM

Maharani Ikaningtyas, Oktaviani Arcici Hadir
1 links
MENGABDI Jurnal Hasil Kegiatan Bersama Masyarakat
SMEs Development and Digital Marketing
article

Inovasi Digital: Implementasi Mini Photobox sebagai Alat Pemasaran Kreatif untuk UMKM

Maharani Ikaningtyas, Oktaviani Arcici Hadir
article en

Abstract

In the digital era, consumers increasingly rely on the internet to buy products or search for information. Therefore, MSME that do not utilize digital technology may miss the opportunity to expand their markets and increase their competitiveness. One of the main challenges faced by MSMEs is the quality of product photos. A mini photobox is a device or tool specifically designed to help MSME (Micro, Small and Medium Enterprises) take photos of their products with high quality results. By using a mini photobox, product photos become brighter, the details clearer, and the colors more accurate. Mini photoboxes help help products stand out more in photos and make them easier to edit or crop for marketing purposes.

MENGABDI Jurnal Hasil Kegiatan Bersama MasyarakatVol. 2(4)
University of Pembangunan Nasional Veteran Jawa Timur (ID)
Industry, innovation and infrastructure
Openalex Percentile: Top 67%
SMEs Development and Digital Marketing
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