Inovasi Digital: Implementasi Mini Photobox sebagai Alat Pemasaran Kreatif untuk UMKM
In the digital era, consumers increasingly rely on the internet to buy products or search for information. Therefore, MSME that do not utilize digital technology may miss the opportunity to expand their markets and increase their competitiveness. One of the main challenges faced by MSMEs is the quality of product photos. A mini photobox is a device or tool specifically designed to help MSME (Micro, Small and Medium Enterprises) take photos of their products with high quality results. By using a mini photobox, product photos become brighter, the details clearer, and the colors more accurate. Mini photoboxes help help products stand out more in photos and make them easier to edit or crop for marketing purposes.
Authors
- Maharani Ikaningtyas
- Oktaviani Arcici Hadir
Institutions
- University of Pembangunan Nasional Veteran Jawa Timur (ID)
Publication Details
- Journal
- MENGABDI Jurnal Hasil Kegiatan Bersama Masyarakat
- Published
- 2024-08-12
- DOI
- https://doi.org/10.61132/mengabdi.v2i4.833
- Primary Topic
- SMEs Development and Digital Marketing
- Type
- article
- Field-Weighted Citation Impact
- 0.00