Bridging the gap: Transforming waste management awareness into action

This cross-sectional study investigated the awareness and attitudes towards municipal solid waste management (MSWM) among 400 households across three states in Southwestern Nigeria. Using binary logistic regression and the theory of planned behaviour, the research revealed a significant gap between self-reported awareness and the actual implementation of effective MSWM practices. Only 35% of respondents adhered to the top tier approaches of the waste management hierarchy (avoidance, reduction, and reuse). Awareness of specific MSWM policies was the strongest predictor of positive attitudes, making individuals six times more likely to engage in supportive behaviours. Gender differences were notable, with males demonstrating higher awareness and more positive attitudes than females. The study emphasizes the need for targeted educational campaigns to bridge the gap between general awareness and effective practices. The willingness to pay for MSWM services was high across different income segments, reflecting huge opportunities for public-private partnership and entrepreneurship. This study concluded that in order to transform waste management awareness into action, pertinent issues such as comprehensive education, robust policies, strategic investments and payment for waste management services must be taken into account. • There was high level awareness and low MSWM practice among respondents. • Only 35% of participants followed top-tier waste management practices. • Awareness of MSWM policies predicts positive attitudes, 6 times more likely. • Duration of stay does not determine the general waste management awareness. • Willingness to pay for waste services is an opportunity for entrepreneurial action.