Friendship jealousy and interaction needs: how mutual friend features affect users of WeChat Moments

Many social networking services (SNSs) have features that highlight the common friends of pairs of users. Previous research has examined recommendation systems that use mutual friend metrics, but few scholars have studied how the existence of features related to mutual friends affects users in SNSs. To explore this issue further, we conducted interviews with 22 users of WeChat Moments to investigate how certain rules involving mutual friends affect users and how they deal with the issues that arise due to these rules. We found that the three Moments rules related to mutual friends (response visibility, response notifications, and information dissemination) can cause users to feel jealous, annoyed, and embarrassed. To prevent these negative experiences, users may reduce the amount of information they disclose or the frequency of their interactions in SNSs. Based on these findings, we propose several future directions for scholars and a small number of design suggestions aimed at assisting providers to satisfy users' interaction needs.