SYMBOLIC CONNOTATIONS AS AN INPUT TO THE DESIGN OF THE ADVERTISING POSTER

The research dealt with the background of the research, the research problem, the importance of the research, the research objectives, the research hypotheses, the research limits, the research methodology, and the research terms. The first chapter dealt with the visual perception of shapes, the symbolic semantic formulation of the shape, the formulation of visually created shapes, the visual perception of shapes, the physiology of shape perception, the visual formulation, and the structural composition of the visual message, including the representative level, the abstract level, and the symbolic level, the semantic properties of images. The second chapter included the semantic meaning of shapes, the stages of the emergence of semantics, and the types of semantic meanings, which represent the basic cognitive meaning, the additional or secondary meaning, the stylistic meaning, the psychological meaning, and the suggestive meaning. Forms of meaning change include the specialization of meaning, generalization, and transfer of meaning. The third chapter dealt with the research experience, the intellectual aspect of the experience, the technical aspect of the experience, and the technical analysis of the results of the experience. The fourth chapter dealt with the results, recommendations, and references.