Identifying the Role of Fashion Involvement in Apparel Consumption: A Systematic Literature Review

This systematic literature review aims to identify and analyse the role of fashion involvement in the context of apparel consumption. Fashion involvement represents the degree to which individuals are engaged and interested in fashion-related activities. Its impact on consumer behaviour within the apparel industry is of paramount importance. The review encompasses a comprehensive analysis of existing scholarly articles, journals, and publications to synthesise key findings and insights. By conducting a systematic literature review based on the Scopus database, 72 studies were found and reviewed after filtering and screening. It is found that the main antecedents of fashion involvement are personal values and personal traits, and the main consequences of fashion involvement include intention, attitudes, perceptions, satisfaction and word-of-mouth (WOM). The findings of this literature review contribute to a deeper understanding of the multifaceted role that fashion involvement plays in shaping consumers' choices within the apparel sector. The implications of these findings extend to marketers, policymakers, and researchers who seek to comprehend and leverage the dynamics of fashion involvement for effective strategies in the ever-evolving realm of apparel consumption.