Virtual reality technology in cultural and creative products immersive experience design

Augmented Reality (AR) has become an increasingly used technology to support and enhance the development of cultural tourism products. In this type of cultural tourism product, experience design is critical to the effectiveness of the narrative. The case study presented in this paper examines the path of combining mobile AR technology with experience design to integrate tourism cultural and creative stamp products, and takes Doumen Old Street culture as an example to illustrate the specific design ideas for combining AR technology with cultural and creative products. Through three-dimensional modeling to build virtual cultural buildings, apply image processing technology for cultural and creative products seal design, combined with Unity engine and Vuforia engine technology to create a supporting APP. enhance the interest and willingness of visitors to buy AR cultural and creative seal products.