Determination of Color Preferences and Trend Colors in Hotel Room Interior Design

Buildings and environmental colors create differences in perception, both psychologically and physically. Colors interact with and have an impact on the form, space components, surroundings, materials textures, space lighting, the size of the surfaces, and the function and aesthetics of the space. Color preference varies according to personality traits, age and gender, habits and experiences, fashion, and style. The research is aimed to determine the color preferences and trends in hotel interior designs. Many hotel projects are designed and completed throughout the world every year. In this context, project designs awarded in international competitions were selected. To collect the data for the study, details of award-winning hotel interior designs available through competition websites are reviewed and the Adobe Color analytical tool is employed to characterize the color schemes reflected in the designs. Adobe Color is more successful than other tools in creating color schemes, such as the color wheel, gradient extraction, and theme extraction, suitable for all color selection methods, including colorful, bright, muted, deep, and dark options. As a result of this study, based on the designs awarded in 2022, it was determined that blue, red, and green colors were most frequently used, respectively. Furthermore, the data suggest that all colors were used in pastel tones, with light shades of blue mixed with different grays being used more frequently, while red and green generally were used in darker tones. The results were significantly correlated with the theoretical research and studies on user preferences.