Digital activism in the future past: How Dutch Extinction Rebellion activists connect past, present and future in their memory work on Instagram

This article investigates the ways in which Dutch Extinction Rebellion activists discursively engage with the past, present and future on Instagram and leverage the platform’s affordances for mnemonic purposes. We argue that Extinction Rebellion activists, in their communication on the platform, connect these temporal planes retrospectively and prospectively. First, Extinction Rebellion activists use the past as a resource for present action aimed at producing lasting change. This relates to cultural reservoirs and repertoires of past injustices. Second, the present is perceived by Extinction Rebellion activists as a concern for future memory. The recording and documenting of climate injustices and the actions of the movement itself are examples of this. Both positive and negative imagined futures are used by Extinction Rebellion activists to legitimise and delegitimise past and present (in)action. In other words, Extinction Rebellion activists’ future imaginaries not just shape present action, but also shape their memory work. Instagram’s affordances of archivability, connectivity and spreadability are used by Extinction Rebellion to support their digital memory work. These socio-technical affordances are thus appropriated as mnemonic affordances for rhetorical and practical purposes. We support these claims through in-depth interviews with Extinction Rebellion activists and a thematic analysis of Instagram content shared by them.