Analysis of strategies for increasing the competitiveness of jackfruit chips smallmedium enterprises in Malang Regency, Indonesia

Jackfruit chips small and medium enterprises (SMEs) in Malang Regency play an important role in national economic growth. The purpose of this study was to find a strategy to improve the competitiveness of jackfruit chips in Malang Regency. Technical analysis of research data was conducted using analysis of external and internal factors and the concept of the house model for determining strategies for increasing the competitiveness of jackfruit chips SMEs in Malang Regency. The results showed that by increasing product variables, improving human resources and marketing institutions could be a strengthening strategy for increasing the sustainable competitiveness of jackfruit chips SMEs.