Personal digital sovereignty: communicative aspect

The article reveals the essence and content of the personal digital sovereignty in the context of dynamically developing digitalization processes. The relevance of the topic is based on the growing need in security of personal, private and other sensitive data in the digital space. The use of digital profiles and accounts containing sensitive and confidential information, the use of smart devices, programs and technologies raises the question of understanding the digital sovereignty of the individual, the ways to ensure it, and the problem of communication in the digital space as a whole. In scientific and practical literature significant attention has recently been paid to the digital sovereignty of the state. However, the peculiarities of the development of a digital society, i.e. the issues of protection of the rights and interests of individual in the digital space, remain poorly studied. The subject of the article is the personal digital sovereignty, its basic characteristics and structural elements. The authors reveal the main approaches to defining the essence of this concept from the standpoint of many disciplines and branches of knowledge. The study is concluded with the authors’ definition of the concept of “personal digital sovereignty”.