VISUAL COMPETENCE DEVELOPMENT OF THE ART PROFILE FUTURE SPECIALISTS IN THE PROCESS OF PROFESSIONAL TRAINING

The article discusses the development of visual competence among professionals in the artistic field. It explains that changes in visual information depend on cultural and historical context, linking social experience with individual visual culture and impacting the requirements for working with visual information. It is emphasised that visual culture is a psychological phenomenon associated with finding meaning in the visual information flow that occurs in space and time. An innovative approach in the field of visual culture involves conceptualizing reality through visual imagery, allowing the visual image to become timeless and open to multiple interpretations. The development of visual culture reflects a dynamic multi-level system, with different stages characterised by varying depth and breadth of mastered visuality in a professional setting. This process is defined by literacy, competence, and culture. The text also clarifies the approach to determining the structure of visual competence in different countries. It outlines the unique characteristics of professional activity and defines visual culture and visual competence for professionals in the artistic field. The continuous need for ongoing visual practice influences the development of visual skills for artistic professionals. The acquisition of visual experience, and the understanding of cultural changes and symbolic content. Valuable methods for developing visual competence among future artistic professionals include the professional creativity of teachers and various artistic practices within and outside the educational institution.