The differential effects of parent‐targeted alcohol harm‐reduction campaigns with varying executional styles
Overall strong performance of both campaigns combined with varying effectiveness by parent attributes highlights the utility of parent-focused campaigns targeting alcohol provision to minors. To best protect minors, continued investments are needed to develop suites of evidence-based campaigns that resonate with different parent subgroups.
Authors
- Keira Bury (ORCID: https://orcid.org/0000-0002-0437-7927)
- James Stevens‐Cutler
- Tahnee McCausland (ORCID: https://orcid.org/0000-0003-2777-2839)
- Julia Stafford (ORCID: https://orcid.org/0000-0001-5959-0525)
- Simone Pettigrew (ORCID: https://orcid.org/0000-0003-3921-1174)
- Leon Booth (ORCID: https://orcid.org/0000-0002-6326-1908)
Institutions
- Government of Western Australia (AU)
- UNSW Sydney (AU)
- Cancer Council Western Australia (AU)
- The George Institute for Global Health (AU)
- Mental Health Commission (AU)
Publication Details
- Journal
- Drug and Alcohol Review
- Published
- 2024-10-07
- DOI
- https://doi.org/10.1111/dar.13958
- Citations
- 1
- Primary Topic
- Behavioral Health and Interventions
- Type
- article
- Field-Weighted Citation Impact
- 0.41