Assessing research needs for informing pet food industry decisions

Abstract The global pet food industry continues to grow being fueled by increased pet ownership, higher disposable income of pet owners, and a growing demand for premium products. While this growth has attracted increased interest of researchers in animal nutrition and product formulation, the overall body of management and economic literature to guide product innovation and marketing strategies in the pet food industry is still limited. This study aims to identify and highlight the most important, relevant, and current research needs for informing product and marketing decisions in pet food. The methods include a quantitative analysis of primary data from a survey of 76 pet food decision makers involved in the procurement of raw material, production, and marketing. The findings suggest the need for extensive research in various areas pertaining to the quality and availability of raw materials, processing methods, and forecasting consumer preferences. The findings also emphasize high value research areas such as identifying alternative protein sources, enhancing nutrient retention during the extrusion process, identifying opportunities for product innovation that align with customer preferences, and accurately predicting consumer demand.