MODERN STRATEGIES FOR OPTIMIZING THE FINANCIAL RESOURCES OF COMPANIES

The purpose of the article is to explore modern strategies for optimizing a company's financial resources for the gradual implementation of these concepts in the activities of Ukrainian business entities. The study identifies that the successful functioning and development of companies in modern conditions are characterized by the objective necessity to seek new opportunities for forming and using resources to increase the company's value. The research highlights that financial resources, by their nature, can be classified into two broad categories: internal and external financial resources, the ratio of which in the overall volume of the company's financial resources forms the capital structure indicator, which is one of the most important criteria for assessing the financial condition of companies. It is noted that the main goals of optimizing the structure of a company's financial resources are maximizing profit and profitability, increasing the company's market value, minimizing financial risks and the cost of capital attraction, and ensuring sustainable growth overall. The policy for shaping the structure of financial resources should ensure a combination of equity and borrowed sources of financing that fosters increased capital profitability, solvency, financial stability, reduced financial risks, and weighted average cost of capital, among other factors. As a result of the study, the author concludes that by using a combination of financial planning and forecasting, cost optimization, working capital and fixed assets management, risk management, capital structure optimization, investment management, as well as leveraging government incentives and digital transformation, companies can effectively manage their financial resources to achieve strategic goals