The perils of ‘tech for good’ lie in its politics of helping

Vexing political questions of power, inequality and coloniality permeate the tech sector and its growing use of global ‘virtual’ assembly lines that see them penetrate even refugee camps in efforts to extract value. As a response, tech companies have been expanding non-commercial activities within a presumed framework of humanitarianism, in part, trying to outweigh the negative implications of unjust business practices often characterised by third-party avoidance of responsibility. This commentary focuses on tech companies’ engagement with people in the Global South – not as recipients of tech beneficence – but as labourers who make tech possible. First, we document why companies are brought into humanitarian crises, and then we briefly chart examples of the practices of tech companies in the Global South. Then, we argue that ‘tech for good’, often presumed as altruistic, instead reproduces an expansive history of questionable corporate social responsibility efforts that sustain inequalities more than assuaging them. We conclude by reflecting on the impact of commodifying compassion for humanitarian helping and argue that tech companies should stop trying to ‘help’ through self-perceived altruistic activities. Instead, corporations should focus on remaking their core business practices in an image of justice, protection, and equal value creation, particularly in contexts characterised by vulnerability.