ANTI-AGING COSMETIC PROCEDURES: BENEFITS AND RISKS

The rising demand for aesthetic interventions reflects a broader cultural trend toward enhancing physical appearance and rejuvenation, fueled by technological advancements and increased accessibility of invasive and non-invasive cosmetic procedures. Skin aging, driven by a combination of genetic, hormonal, and environmental factors, results in visible changes such as wrinkles and reduced skin elasticity. The growing availability of cosmetic procedures, including botulinum toxin injections, dermal fillers, and surgical options like rhinoplasty and liposuction, underscores a shift in public attitudes toward cosmetic enhancement and concealing of visible signs of aging. Social media platforms play a crucial role in influencing treatment decisions, changing perceptions and practices of cosmetic procedures. However, uncontrolled expansion of these procedures is associated with risks, including psychological distress and physical complications. Technological innovations, such as ultrasound-guided injections and 3D facial modelling, are improving procedural accuracy, patient safety, and satisfaction. This review examines the driving factors behind the surge in cosmetic procedures, addresses some issues in the field, and evaluates how emerging advanced technologies are enhancing outcomes and safety.