The Exploring the Relationship between Strategic Awareness and Creative Performance of the Faculty Members of Iraqi Universities

The research aimed to examine the relationship between strategic awareness and its dimensions, and the creative performance reflected by its dimensions. The instrument for data collection was a questionnaire. The questionnaires were disseminated to sixty faculty members in the University. The study yielded various findings, one of which is the presence of a significant correlation, as indicated by a between the dimensions of strategic awareness jointly and separately in each aspect of creative performance, and the impact in a variety of ways. The participants also expressed a strong inclination for gaining attention for the purpose of rewarding individuals. The study suggests that university management should explore the most effective methods to attract highly qualified individuals and establish strategies to attract and retain them. Additionally, efforts should be made to establish partnerships between universities to enhance the skills of teaching staff.