MODERN PROBLEMS OF TRANSFORMATION OF RURAL AREAS AS A FACTOR OF INFLUENCE ON THE MANAGEMENT OF AGRO-INDUSTRIAL ENTERPRISE

Rural areas play a key role in ensuring sustainable development, supporting the national economy, and preserving cultural heritage. Their development and support are important tasks of state policy and business centers. The aim of the article is to study the current problems of rural area transformation as a factor influencing the management of agro-industrial enterprises. The term "rural areas" has been clarified as a complex system that combines economic, environmental, and social aspects, creating conditions for sustainable development and improving residents' quality of life. The carried out research gives grounds to understand the transformation of rural areas as a process of changes that occur in rural areas under the influence of economic, social, technological, and environmental factors. This process includes several aspects that affect the structure, functioning, and development of agro-industrial enterprises in rural areas. The modern concepts of transformation of rural areas are analyzed, and their essence, prominent advantages, and disadvantages in the context of ensuring the efficiency of management of agro-industrial enterprise are clarified. The mentality of the rural population is a key player in the transformation of rural areas. Understanding and considering this mentality is crucial in developing more effective and sustainable strategies for rural area development, which in turn can lead to harmonious growth and improved quality of life in these areas. The formation of stereotypes about rural residents has a profound impact on the transformation of rural areas. It is essential to challenge and rethink these stereotypes, as doing so cannot only improve the perception of agribusiness but also contribute to the sustainable development of rural areas, making them more attractive and economically viable.