Unified Denoising Training for Recommendation

Most existing denoising recommendation methods alleviate noisy implicit feedback (user behaviors) through mainly empirical studies. However, such studies may lack theoretical explainability and fail to model comprehensive noise patterns, which hinders the understanding and capturing of different noise patterns that affect users’ behaviors. Thus, we propose to capture comprehensive noise patterns through theoretical and empirical analysis for more effective denoising, where users’ behaviors are divided into willingness and action phases to disentangle independent noise patterns. Willingness refers to the user’s intent to interact with an item, which may not lead to actual interaction due to different factors such as misclicking. Action denotes the user’s actual interaction with an item. Our analysis unveils that (1) in the willingness phase, high uncertainty in the user’s willingness to interact with the item can lead to high expectation loss which aligns with the findings of existing denoising methods; and (2) in the action phase, higher user-specific inconsistency between willingness and action not only leads to more noise in the user’s overall behaviors but also makes it harder to distinguish between true and noisy behaviors. Inspired by these findings, we propose a Unified Denoising Training (UDT) method for recommendation. To alleviate uncertainty in the willingness phase, we lower the importance of the user-item interaction with high willingness uncertainty recognized by high loss. To ease the inconsistency in the action phase, we lower the importance for users with high user-specific inconsistency as it may lead to noisier behaviors. Then, we increase the importance gap between the clean and noisy behaviors for users with low user-specific inconsistency as their behaviors are more distinguishable. Extensive experiments on three real-world datasets show that our proposed UDT outperforms state-of-the-art denoising recommendation methods.