Carnival, charisma, and kayfabe: The delegation of intellectual labor through ludic layering in Donald Trump's rhetorical style

Abstract The many aberrations of Donald Trump's political career are important to analyze not only with regard to the state of the union but also for how they challenge existing theories of rhetoric, power, and performance. Among the studies conducted during and after Trump's presidential term to explain his persistent appeal to millions of Americans, scholars have constructively focused on his particular style of authoritarian populism, his revival of a premodern form of charisma, and his entanglements with professional wrestling. Taken together, these theoretical foci inform my approach to an underexamined subset of Trumpian utterances: those that simultaneously evoke entirely incompatible meanings, from the frivolous to the aggressive. Examining a series of such perplexing verbal and visual rhetorical moments through the lenses of the carnivalesque, the berserk charismatic, and the fractal fictions of kayfabe, I develop a theory of the delegation of intellectual labor through ludic layering that accounts for some of the power of Trump's rhetorical performances and is potentially applicable to understanding polyvocality in other populists' rhetoric. I further show how this concept suggests improvements on existing recommendations for listening to and reporting on an authoritarian figure like Trump.