Wireflows in Action: A Case Study on Non-UX Professionals' Perceptions of Using a UX Technique

User experience (UX) techniques have been widely used in the software industry. However, in some contexts, such as software startups, carrying out UX work can be more challenging for several reasons, such as lack of resources and time. Nevertheless, another factor has challenged this work: the lack of UX specialists on the team. In this sense, scientific literature has dedicated efforts to understanding how non-UX professionals (e.g., developers) perceive the value of UX work and techniques. Therefore, this paper investigates non- UX professionals' perceptions of using the UX wireflow technique (a combination of wireframes with a user flow map). Through a case study involving eight professionals from a software startup in the agribusiness sector, we analyzed the participants' perceptions. We qualitatively examined the data obtained from a post-study interview. Our paper enhances the scientific literature understanding of integrating UX techniques into software development processes by non- UX professionals. It offers insights from these professionals, identifies potential benefits and challenges, highlights the importance of standards development and quality management, and acknowledges the paradigm shift occurring within development teams.