Digital Technology and Agricultural Products E-commerce Supply Chain Quality Control Capability

In the context of the national strategy of comprehensively promoting rural revitalization, how to improve the quality control ability of agricultural product e-commerce supply chain is an important issue for the high-quality and sustainable development of agricultural product supply chain. The study collected 331 sample data by implementing a questionnaire survey covering e-commerce enterprises with multiple operation modes to understand the current status of digitization of agricultural products supply chain and at the same time, to verify the impact of digital technology on the quality control capability of agricultural products e-commerce supply chain. The results found that the current level of digital technology application is medium, its positive impact on quality control is significant, and there are significant differences between different modes (e.g., front warehousing, community group purchasing, online + offline, etc.) in the application of digital technology and the effectiveness of quality control. The application of digital technology significantly improves the coordination ability of the supply chain, but there is a certain weakness in source control, packaging and processing, storage and transportation, and quality control. The study suggests that government leadership, financial support, industry mindset change, school and social talent empowerment, and concerted efforts to address the uneven application of technology, small and medium-sized farmers digital divide and other issues, in order to improve the quality control ability of the supply chain.